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BCLC | LOTTO 649
Assets that hit the jackpot every time.
THE ASK
Lotto 649 Gold Ball jackpot reaches the largest jackpot prize in the game's history: $66/$68 million. A guerrilla marketing approach was used with over 20 Brand Ambassadors wandering the streets of Downtown Vancouver - dressed in gold and carrying customized newspapers to promote the draw. Our team was asked to capture this campaign for social advertisements and internal use.
THE SOLUTION
With a pre-planned storyboard, our team followed 2 groups on separate routes throughout Downtown Vancouver. The event spanned over 2 days, and priority assets were delivered with a 1-day turnaround time.
1 DAY
EXPEDITED TURNAROUND TIME
7 REELS
SOCIAL MEDIA CAMPAIGN
86 PHOTOS
SOCIAL & INTERNAL USE
RECENT WORKS
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